“A good head and good heart are always a formidable combination. But when you add to that a literate tongue or pen, then you have something very special.”
– Nelson Mandela
CORPORATE COMMUNICATIONS
Creating a crisis plan in real time
COVID-19 is a global crisis. No one was fully prepared for a pandemic of this scale. Companies have felt the impact on their business, and most have had to shift goals, strategies, and budgets to meet the challenge. In public relations, it can feel like a professional “crisis” when a client isn’t ready to pivot, cancel product rollouts, or postpone major events. It’s our job to try to make that happen., and there is one silver lining here. We now have the opportunity to incorporate lessons of COVID-19 into crisis planning for the future. PRs can take this experience as a learning process, take what we’re seeing in the media landscape and what our clients are witnessing in day-to-day operations and turn it into more robust readiness if something like this should happen again, even on a smaller scale.
PR and Reputation Management Services
In the digital age, reputation isn’t always informed by any actual experience with a company or its products and services….
